Nintendo is developing a range of mass market software for the 3DS to recreate the successes of DS casual games such as Brain Training.
The new titles will be showcased by E3 next year, Nintendo of America boss Reggie Fils-Aime told AOL.
"My expectation is that, come E3, I think we'll be showcasing a range of different titles that, for a more casual consumer, they'll see reasons to jump on board with the Nintendo 3DS," Fils-Aime said.
"I can't go into the details of what exactly those titles will be, but stay tuned. There is information that we'll be sharing prior to E3, plus a lot of information at E3 as well."
Nintendo previously found success with DS titles such as Brain Age/Training (18.72 million sold) which became the fourth best-selling game on the handheld, beating every DS Pokémon release.
"Will there be content to appeal to consumers 50 plus the way Brain Age did? Absolutely," Fils-Aime confirmed. "Will there be content that's going to appeal to women the way we are able to do with the DS? Absolutely."
Despite initially shaky post-launch sales figures the 3DS has begun to bounce back, helped by this summer's dramatic price-cut.
Worldwide 3DS hardware sales had hit 6.68 million by the end of September - higher than the DS at the same point in its life-cycle. Meanwhile, weekly Japanese charts continue to show the handheld ahead of all other hardware competition.
Get our official strategy guide for Super Mario 3D Land!