Sony Worldwide Studios head Shuhei Yoshida has told Eurogamer that the company is sticking with the PlayStation Vita’s launch pricing. Yoshida said that it was “absolutely” too soon for price drop.

"From the value for money standpoint, we think we have a good price for what the system is. And our priority is to achieve the potential through more games and services,”  said Yoshida.

"Of course people who are looking to buy are also talking about the price of PS Vita, especially when they have to buy a memory card as well. That's something we have to spend time to cost reduce and address in the future. But now, our laser focus is to increase the content and to realize the potential of the system."

Yoshida admitted that the Sony E3 2012 press conference had a subdued showing for the Vita, which he attributed to the company trying to keep the conference to a good length. The only large Vita game shown during the event was Assassin’s Creed III: Liberation.

"As far as how our conference went - it went as well as we thought it could," he said. "I'm getting lots of tweets from people saying, 'where are PS Vita games?' That was, in retrospect, our fault - not looking at every angle when we designed the program for the show. We have 25 new games, Vita titles, playable on the show floor,” he explained.

"We could have spent more time - probably we should - showing off those games coming out this year.”